Bollywood isn’t what it used to be five years ago. While theatres are still alive, India’s entertainment appetite has taken a sharp detour towards OTT platforms like Netflix, Amazon Prime, and JioCinema. From mega stars like Shah Rukh Khan and Deepika Padukone exploring web series formats, to small-town stories ruling the charts — India’s screen landscape is evolving fast.
In 2025, content is king, and relatability is royalty. Whether it’s a psychological thriller set in Bihar or a slow-burn love story from Kerala, audiences now demand authenticity over glam. we agree!