The Science of Catchy: How Earworms Hijack Your Brain
🎵 What Makes a Song Catchy? The Psychology of Earworms
Ever had a song stuck in your head all day? That’s no accident — it’s science.
Catchy songs, also known as earworms, hook your brain with specific musical tricks. But what exactly makes them so hard to forget?
🧠 1. Repetition is Key
🎶 Songs like “Baby Shark” or “Shape of You” use repeated melodies and lyrics.
Why it works: Repetition makes patterns easy to remember — and the brain loves patterns.
🎼 2. Simple, Predictable Melodies
Catchy songs usually stay within a small vocal range and follow expected chord progressions.
Think “Twinkle Twinkle” or “Let It Go” — predictable, yet satisfying.
📈 3. Emotional or Surprise Triggers
A sudden pitch change or unexpected beat drop (like in “Bad Guy” by Billie Eilish) grabs attention.
Surprise = memorability.
🔄 4. Easy to Sing or Hum
If you can hum it after one listen, it’s more likely to loop in your brain.
Hooks are often crafted to be easy and rhythmic — making singalongs irresistible.
💡 5. Personal Relevance or Repetition in Environment
Songs tied to memories, emotions, or ones you hear often (like in reels, stores, or TV) tend to “stick” more.